Treevangang — van life surf lifestyle, Portugal and Fuerteventura

Van Life × Surf × Portugal × Fuerteventura

Treevangang

Brand Founding — from idea to running business

2023 — present

About

Treevangang started the way the best things do — a couple of friends, a shared obsession with camping trips, and a feeling that there was something more in it than just weekends away. What began as a passion for the outdoors grew, slowly and honestly, into a small running business.

Today Treevangang operates between Portugal and Fuerteventura — guiding surf and van life experiences for people looking to slow down and move differently. Trees, vans, and the gang of people who belong to both.

The brief

We built everything from scratch. Name, brand, website, visual world — then turned it into a business. A passion project that needed to become real, without losing what made it worth doing.

Scope

01

Brand Identity & Naming

Named, positioned, and designed from zero — logo, visual language, colour palette, and the tone of voice that defines the Treevangang world.

02

Web Design & Development

Full website concept, design, and build. Translating the van life ethos into a digital experience that feels as free as the lifestyle it represents.

03

Visual Direction

Art direction for photo and video content — establishing the visual codes used across all brand touchpoints, from social to print.

04

Business Launch

End-to-end launch strategy and execution. From the first idea through to a live, operating business with roots in Portugal and Fuerteventura.

In the field

Portugal and Fuerteventura. Two coastlines, one ethos. The Treevangang visual world is built on honest photography and short-form video — no polish that hides the dust, the salt, or the light.

Photography: Nic & Lenz Rataj

Treevangang — surf and camping lifestyle, Fuerteventura. Photography by Nic & Lenz Rataj
Treevangang — van life and surf photography, Portugal. Photography by Nic & Lenz Rataj

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