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Wellness E-commerce × Portugal × Natural Brands
Sementha
Shopify Build & Klaviyo Email Marketing — project
2024
About
Sementha is a Portuguese e-commerce curating quality wellness brands built on ancestral knowledge and clean formulations. CBD oils, natural skincare, sleep support, and holistic health — all sourced from artisanal producers committed to sustainability, transparency, and efficacy.
The brand's positioning is rooted in a single idea: the nature restores what time wears away. Created with intention. Developed with science. Every product on the platform is chosen for what it does, not how it looks.
The brief
Build the entire digital infrastructure from zero — a Shopify store that reflects the brand's considered aesthetic and a Klaviyo email system that converts from the moment the first visitor lands.
Scope
Shopify Build
Full store architecture from zero — theme implementation, product pages, collections, filters, and checkout flow. Built to match the brand's natural, considered aesthetic and optimised for conversion.
Klaviyo Email Marketing
Complete setup from scratch: welcome series, abandoned cart recovery, post-purchase flows, browse abandonment, and sign-up forms. Segmentation strategy and campaign templates ready to deploy from day one.