About
Banzai is the heritage skateboarding brand born in California, 1976, evolved into one of the most distinctive petrolhead communities in the world. Skateboarding, racing in crazy cars, surfing, and a deep respect for craft — these are the values that hold the brand together. Aluminium boards, V12 engines, salt water, and resin dust.
BANZAI is where California heritage meets the open road — classic cars, heritage skateboards, surf culture, and the people who keep it all rolling.
The brief
Reach Banzai's core community — the petrolheads, collectors, and free spirits who respect authenticity above everything. Amplify a voice that is unmistakably Banzai, deepen the connection with the people who already get it, and bring in the ones who've been looking for exactly this.
Scope
Social Media Strategy
Content pillars, frequency, tone of voice, channel architecture.
Personalised Content Planner
Monthly editorial framework synced with product drops, racing calendar, and community moments.
Content Creation & Editing
Short-form video, stills, captions, and post-production.
Content Management
Day-to-day publishing and community across Instagram and YouTube.
The numbers
Total views
Last 90 days · 0% paid
Accounts reached
+36.1% vs previous period
Audience split
Followers / Non-followers
Follower growth
Last 90 days · +1,193 net new
All growth is organic. No paid amplification.
Banzai Originals
Banzai Originals — the Archive of the Real. Short portraits of people who found their own way through craft — woodworking, skateboarding, surfboard shaping, or something else entirely. It isn't about the medium. It's about what drives someone to become a more authentic version of themselves.
Videography: Tomek Wolak
Creative Direction & Video Production: Maciej Chmielewski / Studio Babka
BTS Photography: Dominika Jaworska
